Gund Plush

For more than a century, GUND has been creating unique teddy bears and other soft toys recognized the world over for their quality and innovation.

The leading soft toy manufacturer in the U.S., and also the oldest, GUND was founded by German immigrant Adolph Gund in Norwalk, Connecticut in 1898. GUND was one of the first companies to design and produce teddy bears in the early 1900’s. Today, the company manufactures an extensive collection of unique characters and licensed plush under the GUND and babyGUND brands.

GUND is known worldwide for its top quality, soft and huggable plush designs. Award-winning GUND products appeal to all ages, from infants up, and are perfect for both play and collecting. The 106 year old company is based in Edison, New Jersey, and distributes throughout the United States and Canada as well as in Europe, Asia, Australia and South America. GUND products may be found in gift, specialty, toy, book, museum and department stores and many other retail outlets.